DIESEL

Hero Window

Diesel is an italian leader brand in urban fashion.

The idea behind the brand is being different and this is reflected in its modern, provocative and poweful designs.

Only the brave is its distinctive slogan.

To launch its campaign Hate Couture, they asked us to transform its shop window into an audiovisual experience.

We designed a visual skyline made up by 46 led fingers along the three large windows of the shop window creating a shape that plays with an augmented reality effect.

It’s a clear example of how we can use technology in physical spaces to amplify brand’s identity