XXVI International Architecture and Design Exhibition
Porcelanosa Grupo is one of the most important manufacturers in the world of ceramics, kitchen furniture and bath items, with more than 970 stores in 150 countries.
Currently, the group consists of eight brands that offer a wide range of products that include from equipment for the kitchen or bathroom to the advanced constructive solutions for contemporary architecture.
Every year, the group organizes an International Exhibition of Architecture and Design. Over a week, more than 12,000 people from 80 countries visit the headquarters of the multinational in Vila-Real and the showrooms of the brands become spaces in which to discover their latest developments.
For the celebration of the XXVI edition, Porcelanosa trusted Instronic for the digitalization of all the spaces.
The showrooms of Gamadecor, L'Antic Colonial and the Highker space of Porcelanosa Group were treated to improve the mise en scene of the products presented by the brands.
In the Highker space of Porcelanosa, materials had to be the main protagonist. The visual support had to be treated with a careful integration, helping in the positioning of the high-end ceramic concept.
Gamadecor presented Smart Kitchen, a technological solution that aimes to reduce food waste, optimizes the shopping basket and also designs specific menus.
The main focus in this space was to show the solution and for this purpose, a visitor journey was created where the interactive visual supports elevated the staging.
Finally, in L'Antic Colonial, a brand focused on natural products, the aim was to create a space where the user could breathe the values of the brand, and transfer it to an environment of nature.
Our project's approach: technology as a means to accompany the staging of brands.