The Stradivarius chain of the Inditex group reflects a young way of feeling fashion, with a dynamic and original conception.
Its stores breathe a young and modern atmosphere.
Stradivarius is present in 68 countries with more than 1000 stores worldwide.
In the heart of Malaga it has one of its most emblematic stores, a local of 500 m2 divided into 3 floors.
For the first floor, we focused our intervention on the stairs, to enhance the "click and collect" area, as well as to encourage traffic between floors.
The purpose was to provide animation to the stairs integrating this solution to the architecture of space.
Therefore, we covered the columns of the stairs creating a composition that had a visual continuity.
The content created for the project is a mix of signage and branding. The game with geometry and neons is an identifying element of the brand.