all in one Madrid


Caixabank invited us to participate in the design of its flagship All in One located in Plaza Colón, one of the most emblematic spots in Madrid, and in the outstanding Axis building, designed by the prestigious architect Norman Foster.

It is a space of more than 4000 square meters, with interior design made by GCA team and distributed over four floors, where technology, understood from an experiential approach, plays a fundamental role.

foodmarket CaixaBank Store. Plaza de Colón, 1, 28001 Madrid


Lighting Design

Media Architecture

Product Design

R&D / Prototyping

Software Development

Speciality Hardware Install

media facade

The combination of visual supports and lighting brings the façade of the building to life and allows it to be personalized.

media architecture

For the interior space, the walls were covered with LED screens as cladding to enhance the immersive and experiential sensation for the user.


One of the main elements of the project is the use of transparency in the visual supports used for the façade.

The idea of the project was to be able to bring the façade to life with massive transparent visual supports that would allow light to enter the interior of the building.
The multimedia intervention on the façade is one of the main attractions of the project.