Today, retailers are constantly thinking about how they can transform the in-store experience by creating environments that turn shopping into a destination.
For the openning of their new flagship store in Amsterdam, Bershka created a digital art sculpture to generate a visual and artistic experience.
Bershka asked us to create a digital art content piece that would bring the sculpture to life.
During the creation process we virutalized the sculpture and the space.
The item was executed in a loop and the story was developed using different blocks with a total duration of 60 minutes.
The result is a harmonized piece that represents the spirit and language of the brand.