digital art
bershka amsterdam
Today, retailers are constantly thinking about how they can transform the in-store experience by creating environments that turn shopping into a destination.
For the openning of their new flagship store in Amsterdam, Bershka created a digital art sculpture to generate a visual and artistic experience.
Bershka asked us to create a digital art content piece that would bring the sculpture to life.
3D Animation
Art Direction
Content Development
Motion Graphics
Production
Storytelling

objective
During the creation process we virutalized the sculpture and the space.

inspiration
The item was executed in a loop and the story was developed using different blocks with a total duration of 60 minutes.

content
blocks
The result is a harmonized piece that represents the spirit and language of the brand.
lighting
