the duke shops
THEDUKESHOPS is a shopping center with over 20 years of history. It is located in the Costa Adeje area of Tenerife. Recently, they decided to undertake a complete overhaul to boost its premium commercial offers and its food court.
We were invited to participate in the project by providing a multimedia solution to enhance the architecture of the building. We decided to opt for a solution based on dynamic lighting to create a visual identity for the shopping center.
R&D / Prototyping
Speciality Hardware Install
The intervention in the façade design with built-in lighting highlights the center and provides a powerful visual identity, as well as an attractive component to lure both customers and retailers.
Due to the prominence and extension of the pergola surface, its intervention influences the experience in common areas of the shopping center, both in the interior plaza and in the food court on the first floor.
through the light
The final solution includes over 1km of point-to-point RGB LED strip and 75 controllable 12800px systems.
For the staging, different lighting sequences were created depending on the time slots, activities, and key dates.