catalonia plaza

catalonia hotels&resorts

Our client Catalonia Hotels & Resorts asked us to find a creative and technological solution for the renovation of the conference and meeting rooms of their flagship hotel in Barcelona.

Next to Fira de Barcelona, the location of the hotel is focused on business, conventions and events.

The challenge was to reshape the space by moving away from the classical conference and meeting rooms and to transform them into experiential spaces adapted to the digital transformation of the industry.

foodmarket Hotel Catalonia Barcelona Plaza

Experience Design

Lighting Design

Product Design


R&D / Prototyping

Software Development

Space Design

Space Virtualization

Speciality Hardware Install

the space was redesigned, with a combination of fresh new ideas and tailored solutions.

offsite meetings

Our idea was based on the “offsite meetings” concept, trying to focus on the strengthening of the experience and generating a unique, open and versatile environment geared to high impact events.

lighting and colour.

A key point of this project is color, which is dynamic, shifting and always moving. It provides the space its singular character and identity.

The role of the dynamic lighting is to unify the whole area and to generate a personalized atmosphere within a few seconds.
The project consists of eight lounges, a diaphanous central area of 700 m2 and a spectacular foyer, all located on the same level.

Three LED displays were integrated in the central hall, two circular LED screens in the foyer and a set of lighting LED panels, as well.