in-store digital experience
For the launching of its new Julia Bonet brand, Perfumerías Julia asked us to help them to develop a new store concept based on a digital language to boost brand awareness and the interaction with its consumers.
For the project, we worked in collaboration with the interior design studio Cristina Arnedo.
In this way, we decided to create a digital scenery that might adapt to different current needs, and evolve it into a space that generates experiences to produce the sense of improving the status of users of the new brand.
The development of the solution was carried out in collaboration with our partner Broox Technologies.
A mirror display was the perfect support to create an animation piece that enhanced this storytelling.
A technology based on artificial vision allows us, through biometric analysis, to capture public behavior data, respecting at all times the data protection law.