flagship store

cottet

Cottet is a leading family business in the visual and hearing care market. With more than 117 years of history, their establishments has become a reference in optical and audiology.

With the opening of its new flagship store in Barcelona, Cottet invited us to participate in the creation of this new space of more than 1000m2 divided in two levels.

The main challenge consisted in how we approach the transformation of a centenary company exploring new languages for the brand while respecting its heritage.

foodmarket Cottet Flagship Store
Rambla Catalunya

Content Development

Experience Design

Interactive Experience

Product Design

Retail Concept

Software Development

Speciality Hardware Install

Visual Identity

In the strategic research phase, we analized the physical features of the space and we focused on designing a solution to reach the highest impact at the entrance and welcome area.

We created a key point of attraction to increase traffic and to give visibility to the store from the maximum points of view along the street.

The solution was a three-panel led screen slightly angled and working as a single canvas.
With this design, we achieved a strong and attractive solution from outside preserving a clean interior atmosphere minimizing the lighting impact.

heritage.

Inside the store we wanted to create an iconic digital element with a strong branding identity. An item that could be easily replicated to the rest of stores of the group.

We developed a display inspired by the classical pince-nez eyeglasses. We also developed a customized and relevant content about the heritage of the brand integrated to this hotspot.

experiencial.

In the sport area, Cottet wanted to elevate its customer experience and we decided to design an interactive installation where clients could play with the different sport eyewear models.

The area pretends to be an experiential place in constantly developing with ephemeral performances.