Cottet is a leading family business in the visual and hearing care market. With more than 117 years of history, their establishments has become a reference in optical and audiology.
With the opening of its new flagship store in Barcelona, Cottet invited us to participate in the creation of this new space of more than 1000m2 divided in two levels.
The main challenge consisted in how we approach the transformation of a centenary company exploring new languages for the brand while respecting its heritage.
Speciality Hardware Install
We created a key point of attraction to increase traffic and to give visibility to the store from the maximum points of view along the street.
Inside the store we wanted to create an iconic digital element with a strong branding identity. An item that could be easily replicated to the rest of stores of the group.
The area pretends to be an experiential place in constantly developing with ephemeral performances.