Diesel, an Italian brand, which stands out for its passion, uniqueness and personal expression, invited us to design a multimedia backdrop for the shop window of their flagship store in Barcelona to launch its new Hate Couture campaign.
With Hate Couture, Diesel wanted to transform cyberbullying into a limited-edition collection partnered with some of the most polarizing celebrities.
The purpose was to create a high impact window, to drive traffic through as well as to promote customer engagement.
Passeig de gràcia
R&D / Prototyping
Speciality Hardware Install