hero window

diesel

The italian brand Diesel, outstanded for its passion, uniqueness and personal expression invited us to design a multimedia backdrop for the shop window of their flagship store in Barcelona due to the launch of their new campaign Hate Couture.

With Hate Couture, Diesel wanted to transform cyber bullying into a limited-edition collection partnered with some of the most polarising celebrities.

The purpose was to create a high impact window, to drive traddic through as well as promoting the customer engagment.

foodmarket Diesel flagship store
Passeig de gràcia

3D Animation

Concept Development

Content Development

Product Design

R&D / Prototyping

Speciality Hardware Install

Window Dressing

a backdrop to amplify brand identity.

We designed and produced a digital skyline formed by 46 led fingers along the three large windows. Each led finger has a different size and can work in a separate or collective way.

We tried to explore new languages for the brand and unconventional layouts for window dressing codes.
bringing social media to physical environment.

We developed a creative concept in tune with the campaign and the brand look&feel.

The modular design allowed us to create a content where kinetic effects meet the architecture of the space, trying to attract and immerse the customer in the campaign.