ibiza flagship store
When Yolé contacted us to help them in the digital staging of their ice cream shops, from the very first moment, it was clear to us that we had to focus on valuing the unique properties of the product.
Their ice creams and frozen yogurts are low in calories, with no added sugars, but still taste great.
For the launch in Europe, they chose Ibiza as a reference point and a store in the heart of the historic center to promote the brand.
The project was developed in collaboration with Carlos González of the architectural firm AI2.
For the entrance arcs, the focus was on seduction, to provide a playful association of the brand's graphics and charm. In this case, the priority was to give maximum visibility to the store and take advantage of the privileged location of the place.