For the new Perfumerias Primor's flagship, Wannarock studio contacted us to help them design a digital installation for the stairs that connect the different floors of the store.
The main challenge was how to transform this connection space between the different floors into an immersive, attractive and instagrammable space. The solution is an intervention based on an infinite optical effect that transports the public to a universe where lighting and colors bring space to life.
R&D / Prototyping
The effect was reached by playing with mirrors and metallic films that, combined with dynamic LED lighting, achieve the optical perception of an infinity mirror.
The striking animations try to submerge the visitor from an hypnotic and immersive point of view.
Conceived as a sensory experience, it is yet another example of retail's commitment to creating environments that turn its physical stores into a destination.