the beauty store revolution
The world’s leading luxury company LVMH decided to refurbish its Sephora flagship store in Barcelona city center.
Their new concept pretended to evolve the customer experience in a beauty space through an innovative retail proposal offering services and experiences to reinforce company’s message of “Shop, Play & Share”.
R&D / Prototyping
Speciality Hardware Install
A led screen attached to the escalators drive the client to the ground floor. The content used tries to boost the connection link utility.
the transformation of a lobby into an immersive and iconic experience.
The main focus was on the peculiar street entrance of the shop that acts like a lobby preceding the main shopping space located on the lower floor.
The purpose was to viralize the space so Sephora’s clients wanted to share their experience.