the beauty store revolution
The world’s leading luxury company LVMH decided to refurbish its Sephora flagship store in the center of Barcelona.
Their new concept was focused on developing the customer experience in a beautiful space, through an innovative retail proposal offering services and experiences to reinforce company’s message of “Shop, Play & Share.”
R&D / Prototyping
Speciality Hardware Install
A LED screen attached to the escalators made the client visit the ground floor. The content used tries to boost the connection link utility.
the transformation of a lobby into an immersive and iconic experience.
The main focus was on the quirky street entrance of the shop that acts like a lobby preceding the main shopping space located on the ground floor.
The purpose was to virally spread the space to Sephora’s clients who wanted to share their experience