media art hall
For this office building in the center of Madrid, we designed an immersive experience in the lobby to give it a unique and iconic visual identity. The intervention aims to transform the entrance area of the building into an inspiring physical environment that seduces visitors and tenants.
The building developed by RKV and designed by the architect Pedro Sentieri has 10 floors and is located in the Plaza Castilla area.
The idea was to treat the contents in an artistic and contemplative context that would decorate and transform the lobby and the main entrance of the building.
From an artistic point of view, the content tries to join the visitor in the tour of the hall combining a contemplative and immersive language.