rosa center


Our client Archigestion tasked us to create a multimedia solution for its new shopping center Rosa Center located at Playa Paraiso.

This intervention tried to enrich the building and to provide a strong visual identity by adding a multimedia installation integrated to the architecture of the building.

foodmarket Adeje, Santa Cruz de Tenerife

3D Animation

Concept Development

Content Development


Lighting Design

Product Design


R&D / Prototyping

Speciality Hardware Install

Visual Design

lighting and digital architecture.

In the early stages of the project, we worked jointly with architects and property to de develop concept and designs.
We developed a concept that treated to create a warmer environment when the sun sets, bringing an explosion of light and colour embracing all over the cover.

The lighting design allows us to create and program a dynamic show that gives an identity covering the body and the facade of the building with light and colour.

large formats.

An impressive double-sided totem welcomes guests to the shopping center and it is also used as a large format visual support.

With a surface of more than 40 m2, the totem allows us to generate customized creative content with a great visual richness. Together with the cover they become the iconic points of the center and refine the visual design of the space.
earth, water, fire and air.

Contents were created as a branding extension of the shopping center and are inspired by the elements that shape these volcanic islands.

The narrative is built upon the four elements: earth, water, fire and air and its storytelling consists in the growth of a rose spreading the energy through the cover.

We worked on two versions adapted to night/day mode for an optimum performance and to create the appropiate mood according to the time of day.

In the sunny hours, clips uses contrasted colours and clearer shapes. In contrast, at night time a minimalist aesthetic is used and less contrasted colours.