scrapworld

pull&bear

Scarpworld is the benchmark streetwear event in Madrid. It is a showcase for brands and the opportunity to connect with their audience with a closer and unconventional language.

For the last edition, PULL&BEAR invited us to create an artistic content that would work as a background for their booth.

foodmarket Pabellón de Cristal, Madrid

3D Animation

Art Direction

Content Development

Motion Graphics

Production

process

We started by playing with the brand's color palette and exploring with movements and organic shapes.
The challenge of the project was to find a language that worked and could coexist between the physical space and the metaverse.

content

The content consists in a single block that generates an infnite loop from the color gradient. In an environment full of impacts, it was about creating attractive content that would work as a visual claim.

metaverse

PULL&BEAR took advantage of the event by launching its metaverse. The content had to be adapted to be used as a background in the brand's virtual environment.