the art of living


Frigicoll is a Spanish company with more than 60 years of history, a pioneer in the introduction of technological solutions for diverse industrial sectors.

For its new headquarters in Barcelona, they asked us to help them to create new approaches to their showroom experiences.

The challenge consisted in moving away from the traditional idea of a showroom as a simple exhibition space and for it to evolve into a functional and technological environment for events.

foodmarket Sant Just Desvern

Concept Development

Content Development

Experience Design


Product Design


Software Development

Systems Architecture

For the project, we started by studying the space and identifying all intervention areas.
Our intervention tried to enrich the clients’ journey with integrated digital solutions that combine functionality with experience, with a particular focus on details and integration.

the art of living.

The final result is The Art of Living of Frigicoll, a multifunctional space designed for all kind of events with different areas including a main multipurpose area, a cooking island for classes, an auditorium, a classroom and an exhibition area.


The use of video mapping allowed us to highlight their top products and their features through customized animated content.
In the exhibition area, we tried to improve the experience by combining technological solutions with a fresh and innovative mise-en-scene.


We created a custom content package adapted to all types of visual formats to try to provide a fresh and dynamic look to industrial products.