Atrezzo was founded in Barcelona, in 1990, to design, develop and manufacture high-quality visual merchandising products for the global fashion industry.
On this occasion, Atrezzo presented their latest creations at the EuroShop 2020, a trade fair that was held in Dusseldorf. They had a 600 m2 booth where visitors where invited to enter into a labyrinth.
The concept developed by Damián Sanchez (the creative director of Atrezzo) was a seductive journey focused on colors, textures, lighting, and sound and artistic references.
We were tasked by Atrezzo to enliven the central area of the labyrinth creating an artistic and immersive experience of massive proportions for visitors to become immersed in a parallel universe.
A wide room with stands was created for visitors to take a break while they were visiting this overcrowded trade fair.
br Various spatial sides integrated the display into the labyrinth structure in an exercise of co-creation with the interior design team.