XII architecture and interior design awards

porcelanosa grupo

Porcelanosa Group, a leading company specialised in building solutions, tasked us to design an entire solution for its XII Architecture and Interior Design Awards.

The purpose of the competition is to select the best presented projects that has used different materials from the eight Porcelanosa Group companies.

The main objective is to promote the creativity activity of new and future professionals, encourage the promotion and exposure of their work and innovate in terms of architecture, strengthening their new proposals.

For this project, we counted with the invaluable collaboration of Tigrelab to design the stage and the audiovisual content.

foodmarket Zalacaín LaFinca
Madrid

Art Direction

Concept Development

Content Development

Experience Design

Musical Creation

Performance

Production

Stage Design

Storytelling

kinetic scenograpghy.

A stage that combines technology and materials was design. The concept is based in the deconstruction of the roman number corresponding to the XII edition of the Architecture and Interior Design Awards.

The stage content worked as a dynamic background and combines different textures of four materials in which the concept is based. It also integrates Premios Porcelanosa branding and event’s sponsors.

performance.

During the event, a live music performance by Leo Aldrey and Jon Corcuera took place. The performing was enriched by a multimedia show with customized creative content and controlled lights around the venue. The result was an immersive experiencve synchronised with live music.
stone, wood, glass and metal.

The performing of these materials is the guiding theme of the piece and it is related to geometric shapes which merges into the stage design.

In synchrony with live music, the materials transforms themselves and are mixed through different steps creating a unique experience.